Top 10 Social Networking Websites & Forums – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleWhy Click On A Smart TV Ad?
Smart TV ads are quite effective, with full package ad buys potentially outperforming traditional TV on several advertising and brand metrics. So say YuMe and LG in a new study [download page]...
View ArticleConsumers Say They’re OK With Companies Proactively Contacting Them About...
87% of US adults are happy to be contacted proactively by companies regarding customer service issues, says inContact in new survey results. The survey suggests that consumers are most open to being...
View ArticleMost TV Viewers Find Themselves Gravitating to Cable Over Network Programs
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows, per results from a Harris Poll. The survey also finds that an equal percentage strongly (28%) or somewhat...
View ArticleSmartphones and Tablets Account for Half of US Adults’ Time Online
Soaring smartphone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years, finds a new report [download page] from comScore and Jumptap. As a result, as...
View ArticleTop 10 Politics Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 6-8, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleWho’s Using Video-on-Demand?
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids, says Nielsen in its latest cross-platform report [download page], which takes an...
View ArticleViewability of Directly Placed Display Ads Improves in H1
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012, according to [pdf] a new study from...
View ArticleMore Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly
The audience for streaming TV and movies has grown significantly over the past few years, finds GfK in a new report. 51% of Americans aged 13-54 now watch TV programs or movies using streaming video at...
View ArticleMost Mobile Video Ad Views Take Place on an Apple Device
Online video is gradually becoming more mobile, per results [download page] from the most recent quarterly FreeWheel report. During the second quarter of the year, 17.5% of US rights-managed online...
View ArticleUS College Student Demographics in 2012
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year to 19.9 million, or 6.7% of the...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleB2B Print Ad Sales Continue Steady Decline in 2013
The first third of the year proved to be a tough one for B2B print ad sales, per the latest Business Information Network (BIN) data from the Association of Business Media (ABM). After declining by 4.8%...
View ArticleMillennials’ Top Source of Coupons and Deals? The Newspaper
Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from...
View ArticleLive Streaming Video Captivates PC, Connected TV Audience
Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends...
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