Clik here to view.
Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store
81% of Millennials’ retail spending occurs in brick-and-mortar stores, reveals The NPD Group in a new study covering shopping activity from May 2012 to April 2013. In fact, slightly more than half of...
View ArticleClik here to view.
Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to...
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 30-Sep. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Samsung Besting Apple in Smartphone Video Ad Shares
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads. In a new white paper, Unruly notes that social video viewers exposed to...
View ArticleClik here to view.
Most TV Viewers Say They Stick to a Maximum of 10 Channels
Almost 9 in 10 TV viewers say they watch the same channels over and over again, finds a recent DigitalSmiths survey [download page] of adult viewers in the US and Canada. Given consumers’ stated...
View ArticleClik here to view.
Smartphone Owners Opposed to Ad Tracking, Hesitant About Data Sharing
About 7 in 10 smartphone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior. Of this group, a resounding 69% said they don’t like...
View ArticleClik here to view.
Most Important Factor for Digital Outcomes? Senior Management Buy-In
What factors have contributed to the success – or failure – of past digital initiatives? C-suite executives asked this question were most likely to cite senior-management interest or desire to change...
View ArticleClik here to view.
1 in 2 Email Opens Said to Occur on a Mobile Device During Q2
The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 19-25, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Only 37% of Online Adults Believe They Can Use the Internet Anonymously
Based on everything they know and have heard about the internet, only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that...
View ArticleClik here to view.
In-House Agencies Becoming More Common; Tasked With Range of Services
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008, according to new survey results from the Association of National Advertisers (ANA)....
View ArticleClik here to view.
Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2, according to a TubeMogul analysis [download page] of programmatically bought ads. While pre-roll...
View ArticleClik here to view.
Brands Are Sending More and More Emails
The average email subscriber gets 416 commercial messages per month, says Return Path, and that number may just get higher. The latest quarterly email benchmark study [download page] from Experian...
View ArticleClik here to view.
Top 5 Charts of the Month – August 2013
This (inaugural) month’s quick-hit set of top charts features the following topics: Email timing; Facebook timing; Media consumption; Problems calculating ROI; and B2B decision-makers’ media resources....
View ArticleClik here to view.
Smartphone Penetration Hits 60% of the US Mobile Market; Facebook Top App
Smartphone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July, according to new figures from comScore. Penetration had most recently stood at 59% for the...
View ArticleClik here to view.
Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar...
View ArticleClik here to view.
4 in 10 Gmail Users: Tabs Interface Means Less Time Viewing Promo Emails
Early analyses of Gmail Tabs have indicated that the changes haven’t been as detrimental to email marketers as once feared. And a new survey from StrongView (formerly StrongMail) suggests that young...
View ArticleClik here to view.
Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to [download page] a new study from Econsultancy in association with Adobe. The...
View ArticleClik here to view.
Americans More Likely to Share “Funny” Than “Important” Content on Social Media
Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared...
View Article