What factors have contributed to the success – or failure – of past digital initiatives? C-suite executives asked this question were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success, according to a recent McKinsey & Company study. Lack of senior management buy-in was also the top factor contributing to the failure of such initiatives. (more…)
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Most Important Factor for Digital Outcomes? Senior Management Buy-In
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