1 in 2 Email Opens Said to Occur on a Mobile Device During Q2

The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device (“mobile-only”). Notably, though, the mobile-only segment represented a smaller share of unique clicks (40%) and a far more insignificant 13% share of transactions, suggesting that while consumers will open emails on their mobile devices, they’re less comfortable using them to click on emails and complete transactions. (more…)