US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar Media. TV’s 6.4% bump in spending buoyed the overall totals, with TV’s increase partly a result of NCAA Final Four basketball games being counted in the Q2 rather than Q1 figures. The researchers also note that the year-over-year gain is exaggerated by dampened spend in Q2 2012 as advertisers pulled back in advance of the Summer Olympics. (more…)
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Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2
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