4 in 10 Gmail Users: Tabs Interface Means Less Time Viewing Promo Emails

Early analyses of Gmail Tabs have indicated that the changes haven’t been as detrimental to email marketers as once feared. And a new survey from StrongView (formerly StrongMail) suggests that young Gmail users find it easier to manage their inboxes as a result of the switch. But while Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands. (more…)