Top 10 at Domestic Film Box Office, Weekend of Aug. 23-25, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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70% of Streaming Video Viewers “Very Picky” About What They Watch
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth...
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College Students Apathetic About Brands’ Social Media Marketing Efforts
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social...
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M-Commerce Sales Rising Steadily, Led by Smartphones
Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising...
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CMOs: Traditional Media Ad Spend to Dip; Digital to March On
It’s becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share...
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More Email Timing Data Suggests Off-Peak Messages Get The Most Opens
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week. This type...
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Native Mobile Ad Formats Seeing Strong Engagement Rates
An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year,...
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Relatively Few Online Americans Claim to Have Made a Purchase Based Mostly on...
35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site, details Ipsos Open Thinking Exchange in new survey...
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83% of US Online Video Ads Said Viewable in Q1
Online video ads are reaching an ever-growing number of Americans, but how many are being seen? A new study [download page] from VideoHub indicates that during the first quarter, average viewability...
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Average Email Subscriber Gets 416 Commercial Messages Per Month
Here’s one good reason why email marketers look closely at study data regarding topics such as timing and subject lines: the average subscriber receives 416 commercial emails per month, per new figures...
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2 in 3 CMOs Feeling Pressure From the Board to Prove Marketing’s Value
This may be “the year of the marketer,” but with added responsibilities come added pressures. The latest biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business finds that CMOs are...
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Retailers Struggling to Keep Pace With Consumers’ New Uses of Technology
Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies, according to [download page]...
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6 in 10 Agencies Generating New Biz Leads From Social; LinkedIn Most Important
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads, per results [download page]...
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What’s the Best Way for B2B Exhibitors to Share Product Info?
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to [download page] a new study...
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Google+ Said to Top Twitter in Mobile App Popularity Around the World
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex. Results from the...
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CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of...
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV
Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report...
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1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video
TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email,...
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