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Who Doesn’t Use a Smartphone?
Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t...
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Only 1 in 4 Media Buyers Say Traditional Media Will Maintain Greater Spend...
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media, according to the latest quarterly survey from STRATA. That’s down 45% from last year, and...
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Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate...
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision, according to new study from Socialbakers, which is based on an analysis of almost 2.9 million...
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Global Marketing Budgets Staying Strong
Marketing budgets continue to improve across major regions, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, steady from last...
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4 in 10 SMBs Offer Customer Loyalty Programs
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers, per new data from BIA/Kelsey, while another 21% anticipate adding a loyalty program in the...
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Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the...
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FBX: Dynamic Ad Units Said to Deliver Strong ROI
Facebook exchange (FBX) units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units, according to new data...
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Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent?
Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Out-of-Home Ad Revenues Grew by 5% in Q2
Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues...
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SMB Followers on Twitter Looking for Updates, Interaction
Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe...
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Top Influence on Online Purchase Decisions? Deals and Discounts
Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales...
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Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old
Understanding social media posts’ reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have...
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44% of CMOs: No Need For Alignment With CIO
Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also...
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Broadband Penetration Rises to 70% of American Adults
As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection, according to [pdf] new study results from the Pew Research Center’s Internet &...
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Google Product Listing Ad CTRs on the Upswing, Outperforming Text Ads
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs), says Marin Software...
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Youth More Likely Than Their Elders to Have a Positive View of the Ad Industry
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts, according to recent survey results from Gallup....
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Is a Facebook Like a Recommendation?
Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Zócalo Group suggests that whatever the reason...
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Only 15% of US CMOs Say They’ve Proven Social’s Biz Impact Quantitatively
Marketers’ struggles measuring social’s ROI are well-documented. But here’s another sobering view from the top: according to the latest CMO Survey [pdf] released by Duke University’s Fuqua School of...
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