4 in 10 SMBs Offer Customer Loyalty Programs

38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers, per new data from BIA/Kelsey, while another 21% anticipate adding a loyalty program in the next year. Those numbers, which come from Wave 17 of the researcher’s “Local Commerce Monitor,” are a slight uptick from the previous wave, which put current adoption of loyalty programs at 34%, with another 21% likely to add a program. (more…)