Top 10 Broadcast TV Engagement, Week of Jul. 29-Aug. 4, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 29-Aug. 4, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Smartphone Traffic Growing by Leaps and Bounds
Smartphone traffic has grown 10 times more quickly than desktop traffic over the past year, says BrightEdge in its inaugural “BrightEdge Mobile Share” [download page] report. The study looks at web...
View ArticleClik here to view.
Few Youth Living With Parents Highly Inclined to Get Pay-TV When They Strike...
More Millennials are living at home, per recent research, and that could mean bad news for the pay-TV industry. That’s because 18-24-year-old broadband subscribers don’t show much of an interest in...
View ArticleClik here to view.
How Long do Mobile Owners Spend Reading the B2C Emails They Open?
Movable Ink has released a “Q2 2013 US Consumer Device Preferences Report” [download page] examining the devices consumers are using to read their emails. As part of the study, the researchers take a...
View ArticleClik here to view.
PPC Professionals: 2014 Will Be About Conversion Rate Optimization
“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found...
View ArticleClik here to view.
Mobile Devices Accounting for Almost One-Third of Online Conversions Across...
A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31%...
View ArticleClik here to view.
Wireless Carriers Double Down on Spot Radio
Radio revenues remained flat in Q2, as they did in Q1, per the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). Total revenues were $4.66 billion for the quarter, and $8.44 billion...
View ArticleClik here to view.
1.5% of B2B Email Subscribers Said Active in Q2
An analysis by Yesmail Interactive [download page] of more than 5 billion email messages sent during Q2 2012 has concluded that B2B databases had a subscriber activity rate of just 1.5% (referring to...
View ArticleClik here to view.
Older Age Groups Watched, Clicked on US Online Video Ads in Q2
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2, according to a Videology report on platform activity. That rivals the share of impressions...
View ArticleClik here to view.
Facebook Ads See Better Results in Q2
Facebook users are engaging more with advertising on the social networking platform, with increases in clicks and conversions leading to higher revenues for advertisers during the second quarter of the...
View ArticleClik here to view.
US Pay-TV Market Shrinks During H1 for the First Time
More troubling news for the US pay-TV industry: the number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the...
View ArticleClik here to view.
Agency Compensation Increasingly Fee-Based
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing, according to final study results...
View ArticleClik here to view.
Online Video Ads Reached More Americans in July, but Total Views Leveled Off
Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off....
View ArticleClik here to view.
Many Email Recipients Said to Have a Short Window for Clicking
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short, per results [download page] from a SimpleRelevance study....
View ArticleClik here to view.
Pay-TV, Broadband Subs Moving in Opposite Directions
The pay-TV market is shrinking, while broadband subscriptions are picking up steam, according to a pair of reports from the Leichtman Research Group (LRG). LRG estimates that the top multichannel video...
View ArticleClik here to view.
1 in 10 Online Americans Recently Shared A Brand’s Video
11% of online Americans have forwarded a link to a brand or product’s video to someone, according to the latest survey wave release from Ipsos Open Thinking Exchange. The survey, conducted in early...
View ArticleClik here to view.
Time Distribution of iPhone and iPad App Use Strikingly Similar Throughout...
When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go. Still, various pieces of research of late have...
View ArticleClik here to view.
Is Yahoo’s Digital Audience Now Bigger Than Google’s?
A couple of months ago, comScore’s Media Metrix data showed Yahoo closing the gap with Google as the US’ top web property, a development noted here. Now the latest Media Metrix data is out, and it...
View ArticleClik here to view.
Mobile Forecast to Account for Majority of US Online Ad Spending in 2017
Mobile will capture a slight majority of US online ad spending in 2017, according to a new forecast from eMarketer. Total spending on mobile advertising will soar from roughly $8.5 billion this year to...
View Article