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Time Distribution of iPhone and iPad App Use Strikingly Similar Throughout the Day

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Flurry-Time-Allocation-iPhone-iPad-Use-Aug2013When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go. Still, various pieces of research of late have suggested that the majority of smartphone use takes place in the home. Now, a new study from Flurry indicates that, at least when it comes to application usage, iPhones and iPads show a surprisingly similar distribution of time spent during the day, with consumption rising gradually in the morning hours before peaking in the evening. (more…)


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