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How Are Retail Advertisers Engaging Mobile Audiences?
Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers...
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Interbrand 100′s YouTube Videos Have a Long Shelf Life
Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a...
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Next-Gen Advertising: The Creative Elements in Demand
Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing...
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How “Superior” Landing Page Optimization Strategists Differ From “Inferior” Ones
Ascend2 is out with another report [download page] conducted in partnership with Research Underwriters, this time focusing on landing page optimization (LPO). As with the previous report (on SEO...
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Lower-Income Households Less Likely to Subscribe to Pay-TV Services
86% of TV households in the US subscribe to some type of multi-channel video service, according to new research from Leichtman Research Group, a figure in line with recent estimates from Digital TV...
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What Are Consumers Buying on Their Smartphones and Tablets?
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter, according to recent figures from comScore. While various studies (such as this...
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B2B CMOs Say Marketing’s Role is Expanding Quickly
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful, finds Forrester Research in a recent study [download page] conducted in...
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Email Open and Click Rates, by Hour Scheduled
MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email...
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Americans Drawn to Digital Media More For Entertainment Than For Self-Expression
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as...
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Popular Shopping Activities Differ Significantly by Mobile Device
Recent data from comScore illustrated the types of items that are most commonly purchased by smartphone and tablet owners. New research from Nielsen gets in on the act, revealing the most common...
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Open, Click Rates Seen Higher for Personalized Emails
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may...
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Youth Are Turning to Their Smartphones First to Read Emails
88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study...
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When are the Heaviest (and Lightest) Pay-TV Viewers Tuning In?
Visible World has released a white paper [pdf] that examines cable TV subscriber behavior for one (unnamed) operator. While the study is about the effectiveness of cross-channel marketing (such as...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 9-11, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, July 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers...
90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2, according to [download page] the latest quarterly...
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Youths’ Alcohol Preferences Have Changed Dramatically Over the Past Two Decades
60% of American adults drink alcohol at least occasionally, according to new survey results from Gallup. While that hasn’t changed much in the last, well, 75 years or so, drinkers’ preferences have...
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Majority of Email Opens Seen Occurring in the First 6 Hours Post-Delivery
YouTube videos appear to have long shelf lives, while the opposite is true for Facebook posts. As for emails? Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of...
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Mobile Owners’ Interest in Receiving Permission-Based Offers Growing Quickly
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission, per results from a Placecast survey conducted within the US by Harris...
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Gmail Tabs: Early Analyses
Gmail’s recent switch to a promotions tab has generated a fair amount of buzz. Some researchers have taken an early look at what the changes have meant for email marketers, suggesting that they...
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