How “Superior” Landing Page Optimization Strategists Differ From “Inferior” Ones

Ascend2 is out with another report [download page] conducted in partnership with Research Underwriters, this time focusing on landing page optimization (LPO). As with the previous report (on SEO strategies), this study compares respondents who rate the success of their LPO strategy in achieving important objectives as very successful (“Superior Strategy”) with those who deem their strategies to not be successful (“Inferior Strategy”). (more…)