Next-Gen Advertising: The Creative Elements in Demand

Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives. So what types of creative elements can brands include in “next-gen” advertising? (more…)