Americans Drawn to Digital Media More For Entertainment Than For Self-Expression

Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment, says new research by Mindshare. Americans also rank comparatively low in “transaction” motivation, which measures e-commerce and other online transaction-based activities. (more…)