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B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects
A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they...
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Marketers Are Collecting Data – But Having Trouble Leveraging It
45% of global marketers agree that data is the most underutilized asset in their organization, per survey results [download page] from Teradata. Indeed, while a majority currently collect a range of...
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Social Networking Adoption Trends, by Age Group
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to [pdf] the latest study from the Pew Research Center’s Internet & American Life...
View ArticleTop 10 Print Media Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 2-4, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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In-Store Marketing Tactics Still Sway Some Grocery Decisions
More than half of consumers decide on which products they’ll buy at the grocery store before they leave their homes, according to new data released by Information Resources Inc. (IRI). However, the...
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Latinas Seen Highly Engaged in Various Mobile Activities
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices, per data released as part of Nielsen’s “Latina Power Shift” [download page] report....
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2 in 3 Fortune 500 CEOs Absent From Major Social Networks
A recent survey of senior executives found most believing that a CEO’s presence on a social media site can boost the company’s credibility. A new study [download page] from CEO.com and DOMO suggests...
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1 in 4 US Mobile Subscribers Owned an iPhone in Q2
Smartphone penetration stands at about 60% of the US mobile market, according to new figures from comScore and Nielsen. The latest MobiLens data from comScore indicates that smartphone penetration was...
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Marketers’ Main Problems Calculating ROI, and the Toughest Questions They...
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI, finds Teradata [download page] in new survey results. The study, which looks at data-driven marketing...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Some Millennials Report Improving Financial Situation in Q2
A rare bit of good news about Millennials is out from IRI, which has been tracking spending sentiment for a couple of years now. Millennials (18-34), who have reported levels of frugality far beyond...
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US Desktop-Based Retail E-Commerce Spending Up 16% Y-O-Y in Q2
Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion, estimates comScore in its latest quarterly e-commerce figures. That 16% rise represented the 15th...
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Top Benefits of Data-Driven Decision-Making
Only about 1 in 2 global marketers systematically or routinely use data when making decisions, per research from Teradata. What are the others missing out on? Teradata’s survey (download here)...
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Brand-Sponsored Online Contests Prove Popular With American Women
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product, per the latest survey wave release from Ipsos Open Thinking Exchange. The...
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Cord-Cutting Intent Higher Among Connected TV Users
It seems like a fairly obvious step: connected TV users cutting the pay-TV cord and relying solely on over-the-top programming and other sources. But the relationship between those connected TV use and...
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Phone Wait Time: 15% of Callers Hang Up After 40 Seconds
Don’t keep your prospects and customers on hold for long, because some will hang up. That’s according to a benchmark analysis released by Ifbyphone. Measuring call activity and response times among its...
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