Marketers’ Main Problems Calculating ROI, and the Toughest Questions They Face on the Job

3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI, finds Teradata [download page] in new survey results. The study, which looks at data-driven marketing opportunities and challenges, finds that most marketers believe that having access to the right data (something respondents are also finding challenging) would help them prove ROI. But troubles integrating and managing data are high on the list of roadblocks to calculating ROI. (more…)