Top Benefits of Data-Driven Decision-Making

Only about 1 in 2 global marketers systematically or routinely use data when making decisions, per research from Teradata. What are the others missing out on? Teradata’s survey (download here) presented respondents with a list of potential benefits from using data in decision-making, asking them to rate their agreement. The top benefit from the list is the ability to achieve optimal customer response, cited by 53% of respondents. (more…)