Brand-Sponsored Online Contests Prove Popular With American Women

52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product, per the latest survey wave release from Ipsos Open Thinking Exchange. The survey, conducted in early March, tracked the proportion of respondents who had entered such a contest in the prior month, finding American women about 41% more likely than American men to have done so (52% vs. 37%). Online Americans appear to more enticed by brand-sponsored contests than the average consumer from around the world. (more…)