Latinas Seen Highly Engaged in Various Mobile Activities

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices, per data released as part of Nielsen’s “Latina Power Shift” [download page] report. Online Latinas were more than twice as likely as their white counterparts to stream audio (37%; index of 216) and watch video (24%; index of 218) in the 30 days prior to the cited survey, and about twice as likely to have used Twitter (20%; index of 199). (more…)