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Looking to Reach High-Quality Users? Social Ads Still Do The Trick
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to...
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Average Prestige Brand Has a Presence on 7 Social Platforms
An analysis of 247 global prestige brands from L2 [download page] reveals that the average prestige brand is present on 7 social platforms. The study indicates that just 1 of the brands tracked – GUM –...
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QR Code Scanner Age and Gender Breakdowns in Q2
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other...
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More Millennials Are Living at Home
The proportion of Millennials (aged 18-31; see here for the importance of defining the actual age bracket) living in their parents’ home is on a steady upswing, per results [pdf] from a new Pew...
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SMBs More Likely to Advertise on Mobile Than to Have A Google+ Local Page
SMBs are putting social and mobile tools to work, according to new data released by BIA/Kelsey. The survey, conducted among 568 SMBs during July, found that 72% are using social media to promote their...
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Content Marketing Efforts Are Becoming More Focused on Lead Gen
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to [download page] results from IMN’s second annual Content...
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Media Consumption Estimates: Mobile > PC; Digital > TV
This year, for the first time, consumption of non-voice activities on mobile devices will exceed time spent online on desktop and laptop computers, says eMarketer in newly-released estimates. The...
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Media Reach: Facebook and TV
Nielsen last week released a study [download page] comparing the reach of Facebook and TV across day-parts and age groups. The study, which was commissioned by Facebook, argues that ad dollars haven’t...
View ArticleTop 10 Social Networking Websites & Forums – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Streaming TV and Movie Services Ranked by Mobile User Satisfaction
Mobile video consumption is growing rapidly, and video streaming applications are accounting for a large portion of smartphone and tablet data consumption. User satisfaction with mobile media...
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Few B2C Marketers Claim An Excellent Understanding of Their Customers
Mid-sized and large B2C organizations are making it a top priority to retain profitable customers, but may lack the requisite knowledge to do so, according to [download page] a study from Yesmail...
View ArticleTop 10 Mobile Phone Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Few Mobile Users Complain About Ads When Streaming TV and Movies
Streaming TV and movie applications and mobile websites tend to enjoy fairly high satisfaction rates among their users, per results from a new ForeSee study [download page]. With increasing numbers of...
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Latinas Are Watching Twice As Much Spanish As English Broadcast TV
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half, per data from a Nielsen report [download page] on the Latina population....
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