Average Prestige Brand Has a Presence on 7 Social Platforms

An analysis of 247 global prestige brands from L2 [download page] reveals that the average prestige brand is present on 7 social platforms. The study indicates that just 1 of the brands tracked – GUM – has no social media presence, while on the other side of the spectrum, 1 brand – Swarovski – is present on 15. A plurality 18.6% of brands are present on 7 as of July, with 15% present on at least 10. A related analysis indicates that brands who are present on more of the top US platforms tend to have better performance in terms of community size and engagement. (more…)