Few B2C Marketers Claim An Excellent Understanding of Their Customers

Mid-sized and large B2C organizations are making it a top priority to retain profitable customers, but may lack the requisite knowledge to do so, according to [download page] a study from Yesmail Interactive and Gleanster. Almost 9 in 10 believe they could do a better job at customer engagement with access to more comprehensive data sources, and the study shows that only a minority have a clear understanding of their customers beyond simple transactional data. (more…)