Visible World has released a white paper [pdf] that examines cable TV subscriber behavior for one (unnamed) operator. While the study is about the effectiveness of cross-channel marketing (such as whether ads for triple play are being shown to subscribers already with the bundle), the glimpse that it provides behind the curtain of a top-tier multiple system operator (MSO) results in some intriguing insights into subscriber behavior. (more…)
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When are the Heaviest (and Lightest) Pay-TV Viewers Tuning In?
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