Mobile Owners’ Interest in Receiving Permission-Based Offers Growing Quickly

45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission, per results from a Placecast survey conducted within the US by Harris Interactive. That’s a big jump from 31% last year, and 26% back in 2009. The study also finds that the vast majority of those who find location-based alerts useful also feel that such alerts would be more relevant to them than traditional coupons. (more…)