Wireless Carriers Double Down on Spot Radio

Radio revenues remained flat in Q2, as they did in Q1, per the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). Total revenues were $4.66 billion for the quarter, and $8.44 billion for the first half (H1) of the year. Radio’s top advertisers appear committed to the medium, though, with 7 of the top 10 increasing spend in Q2. Wireless carriers in particular seem to be engaging in an advertising arms race of sorts. (more…)