How Long do Mobile Owners Spend Reading the B2C Emails They Open?

Movable Ink has released a “Q2 2013 US Consumer Device Preferences Report” [download page] examining the devices consumers are using to read their emails. As part of the study, the researchers take a look at the length of time spent reading emails in Q2, sorted by device and OEM. According to the results, a majority 53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%. (more…)