“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found that 85% will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks. (more…)
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PPC Professionals: 2014 Will Be About Conversion Rate Optimization
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