Older Age Groups Watched, Clicked on US Online Video Ads in Q2

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Clik here to view.Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2, according to a Videology report on platform activity. That rivals the share of impressions (27%) represented by the 18-34 age group. Interestingly, the older age groups appeared most likely to click on video ads, with index scores of 100.8 (for the 55-64 group) and 103.9 (for the 65 and up crowd). (more…)