Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV

Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report from StreamingMedia.com. Among the 758 executives surveyed, 51% said they believe that consumers are responding to the emergence of pure OTT video services by cutting back on their pay-TV channel packages and supplementing them with OTT content. By comparison, 23% feel that consumers are responding by canceling their traditional pay-TV subscriptions in favor of OTT video. (more…)