58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008, according to new survey results from the Association of National Advertisers (ANA). In-house agencies are being asked to handle a wide range of creative, strategic, and media planning and buying services, per the report, with one-third or more also tasked with data/marketing analytics (42%) and content marketing (34%). (more…)
↧
In-House Agencies Becoming More Common; Tasked With Range of Services
↧