CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree

Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits [download page] indicated that they should get more ownership, compared to just 9% who think the CIO should get more, according to a new report. While CIOs were a little more generous, 38% believed they should get more ownership, versus 18% feeling that CMOs are owed greater control. The CIO currently has more influence over strategy, though, respondents say. (more…)