Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from SocialGuide that’s based on an analysis of 59 cable and broadcast episodes, 30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes. In other words, there’s no evidence of a spike in TV tweeting activity during ads. (more…)
↧
No Spike in TV Tweets During Ads
↧