Marketing Budget Optimism Expanded During the Summer Months

Global marketing budgets continue to improve, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52, up 0.5 points from last month and marking the 9th consecutive month above the threshold value of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) Interestingly, budget sentiment has been generally positive or improving in the Americas and Europe during the past couple of months while declining in the Asia-Pacific, which, perhaps coincidentally, is not in its Summer season. (more…)