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9 in 10 Consumers Believe Service Quality Should Transcend Channels
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response,...
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One More Time: Email Frequency Chief Culprit in Unsubscribes
Time and again, consumers say message overload drives them away (see here and here for examples). Now, another survey [download page], this time from BlueHornet finds a similar result, with frequency...
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Traditional Media Still Reaches Early Adopter Millennials
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and...
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US 2012 Benchmark Ad CTRs: In-Stream Video at 1.11%; Mobile at 0.88%
DG MediaMind has released its latest report benchmarking performance metrics for several online ad types and formats across dozens of countries and verticals. The study finds that in the US, the...
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Correlation Found Between Twitter Buzz and TV Ratings
An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups, finds Nielsen in a study conducted with SocialGuide. Analyzing tweets about live TV, the...
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European Turnaround Spurs Rise in Global Marketing Budgets
Budget conditions continue to improve this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.4 this month from 51.7 in...
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Viewable Rates of Rich Media Ads Differ Significantly by Vertical, Format
63% of rich media ads are viewable, finds DG MediaMind in a new report that uses analyzed data from the month of September 2012 to arrive at its conclusions. Viewable rates ranged from a high of 73%...
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Local Biz Spending on Promotions Easily Trumps Ad Dollars
Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising, finds Borrell Associates in a new study. Spending on promotions...
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PR Measurement Hindered by Lack of Resources, Knowledge
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness, according to [download page] a new Ragan/NASDAQ OMX Corporate Solutions...
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Watching TV is Americans’ Favorite Media Activity; Videogames Important to Youth
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity,...
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Few Consumers Trust Social Media Marketing, Internet Ads
A Forrester Research survey [download page] of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such...
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Mobile App Traffic Seeing Strong Growth
A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed. Now new data from Jumptap suggests that mobile...
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Mobile Travel Sites and Apps Mostly Accessed From Home
A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from ForeSee reveal that “mobile” is indeed not synonymous with “on the go” when it...
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Digital Media Professionals Generally Happy With Their Jobs
Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who...
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Out-of-Home Ads Get High Response Rates From Urban Europeans
77% of urban Europeans (adults 18-54 who live in or visit an urban area at least 3 times a week) report having taken an action as a result of seeing an interesting out-of-home (OOH) ad, according to...
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Including Mobile-Only Audience Count Boosts Twitter, Pinterest Reach by >50%
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings, according to comScore, which yesterday launched its Media Metrix®...
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Millennials Value Their Mobile Data Plans Over Their Pay TV Services
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services. Consumers were asked to identify which 3 services...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Restaurant Traffic Becoming Less Deal-Driven
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier, reports the NPD Group. That marks the first year-over-year...
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Tablet Paid Search Spend Continues to Grow as Engagement Tops PCs
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend, per results from a new IgnitionOne study. Smartphones also saw strong...
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