9 in 10 Consumers Believe Service Quality Should Transcend Channels
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response,...
View ArticleOne More Time: Email Frequency Chief Culprit in Unsubscribes
Time and again, consumers say message overload drives them away (see here and here for examples). Now, another survey [download page], this time from BlueHornet finds a similar result, with frequency...
View ArticleTraditional Media Still Reaches Early Adopter Millennials
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and...
View ArticleUS 2012 Benchmark Ad CTRs: In-Stream Video at 1.11%; Mobile at 0.88%
DG MediaMind has released its latest report benchmarking performance metrics for several online ad types and formats across dozens of countries and verticals. The study finds that in the US, the...
View ArticleCorrelation Found Between Twitter Buzz and TV Ratings
An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups, finds Nielsen in a study conducted with SocialGuide. Analyzing tweets about live TV, the...
View ArticleEuropean Turnaround Spurs Rise in Global Marketing Budgets
Budget conditions continue to improve this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.4 this month from 51.7 in...
View ArticleViewable Rates of Rich Media Ads Differ Significantly by Vertical, Format
63% of rich media ads are viewable, finds DG MediaMind in a new report that uses analyzed data from the month of September 2012 to arrive at its conclusions. Viewable rates ranged from a high of 73%...
View ArticleLocal Biz Spending on Promotions Easily Trumps Ad Dollars
Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising, finds Borrell Associates in a new study. Spending on promotions...
View ArticlePR Measurement Hindered by Lack of Resources, Knowledge
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness, according to [download page] a new Ragan/NASDAQ OMX Corporate Solutions...
View ArticleWatching TV is Americans’ Favorite Media Activity; Videogames Important to Youth
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity,...
View ArticleFew Consumers Trust Social Media Marketing, Internet Ads
A Forrester Research survey [download page] of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such...
View ArticleMobile App Traffic Seeing Strong Growth
A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed. Now new data from Jumptap suggests that mobile...
View ArticleMobile Travel Sites and Apps Mostly Accessed From Home
A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from ForeSee reveal that “mobile” is indeed not synonymous with “on the go” when it...
View ArticleDigital Media Professionals Generally Happy With Their Jobs
Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who...
View ArticleOut-of-Home Ads Get High Response Rates From Urban Europeans
77% of urban Europeans (adults 18-54 who live in or visit an urban area at least 3 times a week) report having taken an action as a result of seeing an interesting out-of-home (OOH) ad, according to...
View ArticleIncluding Mobile-Only Audience Count Boosts Twitter, Pinterest Reach by >50%
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings, according to comScore, which yesterday launched its Media Metrix®...
View ArticleMillennials Value Their Mobile Data Plans Over Their Pay TV Services
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services. Consumers were asked to identify which 3 services...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleRestaurant Traffic Becoming Less Deal-Driven
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier, reports the NPD Group. That marks the first year-over-year...
View ArticleTablet Paid Search Spend Continues to Grow as Engagement Tops PCs
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend, per results from a new IgnitionOne study. Smartphones also saw strong...
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