Restaurant Traffic Becoming Less Deal-Driven

Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier, reports the NPD Group. That marks the first year-over-year decrease in deal-driven visits in several years, which the researchers attribute to today’s deals not resonating with customers. In fact, deal-driven traffic has been on a downward trend for at least 4 consecutive years. (more…)