Millennials Value Their Mobile Data Plans Over Their Pay TV Services

Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services. Consumers were asked to identify which 3 services they value the most among those their household purchases. While home internet access was valued by most respondents across all generations, trailing Millennials (14-23) were 14% more likely to cite their mobile internet/data plan than their pay TV service (49% vs. 43%), and leading Millennials (24-29) were 20% more likely to do so (54% vs. 45%). (more…)