Including Mobile-Only Audience Count Boosts Twitter, Pinterest Reach by >50%

Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings, according to comScore, which yesterday launched its Media Metrix® Multi-Platform, designed to provide unduplicated accounting that incorporates smartphone and tablet audiences. Among the top 50 properties, 9 saw incremental reach of at least 50% above the desktop-only reach last month when accounting for mobile audiences, with Twitter (+54%) and Pinterest (+53%) among those properties. (more…)