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6 in 10 CMOs Say Their Companies Don’t Evaluate the Quality of Marketing...
Marketing analytics are being used in less projects, their quality is being evaluated by fewer companies, and their contribution to companies’ performance is declining, finds Duke University’s Fuqua...
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SMBs Devoting More Marketing Dollars to Customer Acquisition Than Retention
More than one-third of SMBs say they devote the majority of their marketing budgets to customer acquisition, while just 6% say they devote the majority to customer retention, per results from a new...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Most Marketers Have A Fairly Loose Definition Of Agency Specialization
About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry, per survey results [download page] from RSW/US. Luckily for...
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Twitter Among Top 10 Most-Visited Mobile Sites
Experian Hitwise, along with its launch of Hitwise Mobile, has released a list of the most visited mobile websites from the week ending February 23, 2013. Beyond the completely unsurprising finding...
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Millennials Show Above-Average Propensity to Identify as “Spenders”
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers,” according to new data from Scarborough. Among Spenders (the 9% of...
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The Latest Research on Showrooming
A few studies have emerged recently looking at showrooming behavior – referring loosely to the practice of checking out a product in-store only to to buy it online at a lower price. How widespread is...
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Marketers Say Strategic Insights Are Crucial to Agency Selection
Marketers rank strategic insights as their most important criterion when reviewing new agencies, according to results from an RSW/US survey, placing more emphasis on an agency’s strategic capabilities...
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Tablet Share of Mobile Web Traffic Predicted to Grow at Smartphones’ Expense
Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones, according to [download page] the latest MobileSTAT report. But that quickly...
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Customer Satisfaction With E-Commerce Sites Continues to Outpace Traditional...
Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year, according to the American Customer...
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1 in 2 Affluents Get Social During TV Programs
51% of affluents have engaged with social media about a TV program while watching that program, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer. The survey, of adults living in...
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Modern B2B Marketing Said Most Influenced by Tech-Tracked ROI, Social Media
Today’s “modern marketer” has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics, according...
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4 in 10 Global Marketers Reallocating Budgets to Digital
55% of marketers from around the world plan to increase their digital marketing budgets this year, according to results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 1-3, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Mobile Phone Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – February 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Don’t Watch 41% of Their Recorded TV Content
Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years,...
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