About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry, per survey results [download page] from RSW/US. Luckily for agencies, though, the threshold for being considered an industry specialist is not too demanding. That is, roughly 6 in 10 marketers surveyed believe that an agency need only have 50% or less of their business focused on an industry in order to be considered a specialist. (more…)
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Most Marketers Have A Fairly Loose Definition Of Agency Specialization
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