The Latest Research on Showrooming

A few studies have emerged recently looking at showrooming behavior – referring loosely to the practice of checking out a product in-store only to to buy it online at a lower price. How widespread is this practice? Which retailers are most at risk? Are retailers winning the battle or losing it? This article takes a look at some of the more interesting highlights from these studies, from Placed, the IAB, JiWire, and ClickIQ. (more…)