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Millennials Show Above-Average Propensity to Identify as “Spenders”

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Scarborough-American-Spenders-v-Savers-by-Generation-Mar2013Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers,” according to new data from Scarborough. Among Spenders (the 9% of adults who “mostly agree” with the statement “I am a spender rather than a saver”), 23% are Millennials (18-29), while among self-identified Savers (the 29% of adults who “mostly disagree” with the above statement), only 17% are Millennials. (more…)


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