51% of affluents have engaged with social media about a TV program while watching that program, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer. The survey, of adults living in households with at least $100,000 in annual household income, finds that this segment of the population displays a tendency to multi-task, with 58% of smartphone owners and 53% of tablet owners at least “regularly” using their devices while watching TV. (more…)
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1 in 2 Affluents Get Social During TV Programs
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