Americans Don’t Watch 41% of Their Recorded TV Content

Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years, leading networks to push for C7 ratings – and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). But, interestingly, of that recorded content, 41% is never watched, according to the study. (more…)