A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed. Now new data from Jumptap suggests that mobile app traffic has grown considerably, at the expense of the mobile web. According to Jumptap’s mobileSTAT report, apps represent 84% of the network’s mobile traffic, up from 69% a year ago, and 45% 2 years ago. (more…)
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Mobile App Traffic Seeing Strong Growth
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