Mobile Travel Sites and Apps Mostly Accessed From Home

A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from ForeSee reveal that “mobile” is indeed not synonymous with “on the go” when it comes to travel research and bookings. ForeSee surveyed more than 6,000 visitors to the 25 largest US mobile travel companies’ mobile apps and sites last month, finding that 71% accessed them from home, compared to 13% who accessed from work and just 12% who visited them on-the-go. (more…)