An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups, finds Nielsen in a study conducted with SocialGuide. Analyzing tweets about live TV, the study determined that Twitter was one of 3 statistically significant variables to align with TV ratings. The other two are prior-year rating and advertising spend. Nielsen cautions that the “study doesn’t prove causality.” (more…)
↧
Correlation Found Between Twitter Buzz and TV Ratings
↧