One More Time: Email Frequency Chief Culprit in Unsubscribes

Time and again, consumers say message overload drives them away (see here and here for examples). Now, another survey [download page], this time from BlueHornet finds a similar result, with frequency overtaking (ir)relevance as the top reason consumers say they unsubscribe from email programs. Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason. (more…)