One More Time: Email Frequency Chief Culprit in Unsubscribes

Image may be NSFW.
Clik here to view.Time and again, consumers say message overload drives them away (see here and here for examples). Now, another survey [download page], this time from BlueHornet finds a similar result, with frequency overtaking (ir)relevance as the top reason consumers say they unsubscribe from email programs. Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason. (more…)