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Retail One of the Fastest-Growing Content Categories on Smartphones
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services, according to a study released by...
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Marketing’s Influence Seen Growing
Marketing is working more closely with the CEO and getting more engaged in big investments, finds a joint Marketing2020 study by the Association of National Advertisers (ANA) and EffectiveBrands. Based...
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More CMOs Feeling Unprepared For the “Data Explosion”
Back in 2011, an IBM study made headlines for its finding that 71% of global CMOs felt unprepared for the explosion of data occurring in the marketplace. Fast forward 2 years, and have things improved?...
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Which TV Shows Are Getting The Most Buzz?
Nielsen has released its much-anticipated Twitter TV program rankings, examining the shows with the greatest reach on Twitter (charted results from the week of September 30-October 6 can be found...
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Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing?
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman. The researchers surveyed 11,000 online...
View ArticleTop 10 TV Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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1 in 3 B2B Marketers on Twitter Sharing Content From LinkedIn
LeadTail has released another study of marketers’ activities on Twitter, this time focusing on B2B marketers in North America. Comparing the results to earlier studies that focused on marketing...
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Shopping Cart Reminder Emails: Helpful or Annoying?
More top retailers are sending shopping cart recovery emails, according to recent research, but how do shoppers feel about these emails? New survey data [download page] released by Bronto and Magento...
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Do Marketers At The Local Level Support Their Brands’ Global Strategies?
At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for, per results from the Marketing2020 study released by the Association of...
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About Half of An Average Email List is Inactive
Epsilon’s latest quarterly study of email trends indicates that during Q2, 51% of the average email file was active, inching up from 50.1% in Q1 and 49.9% in Q4 2012. Active segments of the average...
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C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises
For the second year running, CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises, according to results from an IBM survey of more...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 4-6, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Subscriber Engagement With Autoresponder Sequences Tails Off As Cycles Continue
The average autoresponder sequence contains 8 emails and spans 49 days, according to a GetResponse analysis of more than 300 million messages. Indeed, about 8 in 10 cycles have less than 10...
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Average Mobile Page Load Time For A Fortune 100 Company Is About 5 Seconds
The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds, according to new research [download page] from The Search Agency. That’s actually better than the...
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Most Brand Conversations Still Happen Offline, But Social W-O-M Rising
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social...
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Mobile’s Share of Organic Search Visits Grows Again in Q3; Yahoo (31%)...
Smartphones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report [download page] from RKG. Most...
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