Mobile’s Share of Organic Search Visits Grows Again in Q3; Yahoo (31%) Outpaces Google (30%)

Smartphones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report [download page] from RKG. Most of that traffic (roughly 19%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 8% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling ahead. (more…)